Saturday, January 8, 2000

Tribute SUV at LA Auto Show

"By launching the Tribute into the growing SUV market, to join and round out the popular Demio, Premacy and MPV in our RV lineups, we hope to heighten our competitiveness in the global markets and further strengthen the Mazda brand," says Mazda's president Mark Fields.

The name "Tribute," which originally means "something to give praise or thanks in order to show respect or admiration," carries Mazda's message that the vehicle serves as a 'tribute' in form of creativity and engineering to the customers who drive it, as well as to the style and spirit of those who drive it. Aware of brand identity, Mazda adheres only to "Tribute" as the vehicle's name, unexceptionally using the name in every market of the world as the company did "Premacy" and "MPV."

Find more news and information at www.mazda.com

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