Tuesday, March 31, 1998

B-Series Pickup Truck

Mazda Motor Corporation announced today that their all-new Mazda B-series pickup truck, intended for and assembled in Thailand, made its world-premiere at the 19th International Bangkok Motor Show. The new B-series will reach Mazda dealerships throughout Thailand this fall.

Mazda B-Series Pickup
New Mazda B-Series

Mazda's long-standing commitment to producing quality vehicles for customers in Thailand dates back to 1950. Since then, the Mazda brand, supported by a wide range of products, has been acclaimed among drivers in Thailand for its unprecedented quality, durability, reliability and economy. The new B-series pickup trucks continue in that tradition, and will take their place among Mazda's already stellar line-up of vehicles in Thailand to further enrich motoring life there.

With a next generation pickup in mind, Mazda designed and built "a powerful yet sedan-like truck" to satisfy the diverse needs of motorists both on and off road in Thailand.

The B-series pickup truck on display is a four-wheel-drive (4WD) diesel turbo model with high quality trim and new "Dusk Green" exterior paint. A 2WD model will also be available.

The new pickup truck comes equipped with an already proven 2.5-liter naturally aspirated diesel engine or a newly developed powerful yet smooth-revving 2.5-liter turbo-charged diesel engine with an intercooler, an option on the high-end 4WD trim models. A five-speed manual transmission is standard, but a four-speed automatic transmission is also available.

Mazda's B-series pickup truck enters the market in Thailand after experiencing a long-history of recognized success. The virtues of the B-series pickup truck, such as its high quality, durability and driving stability have been acknowledged by automotive experts and honored through a series of awards.

In the fiercely competitive U.S. truck market, the Mazda B-series was ranked best in JD Power's Customer Satisfaction Index (CSI) for three consecutive years from 1986 to 1988. Most recently, the B-series pickup truck won a Silver Award for the "Best 4WD Utility" presented by "4X4 Magazine" in Australia.

James E. Miller, president of Mazda Motor Corporation said of this cooperative endeavor, "It is not too much for us to say that Thailand is Mazda's second homeland, where we can see a heartfelt understanding and enthusiasm from all people and associates. By introducing the all new B-series pickup truck, a symbol of international cooperation, into the Thailand market, we hope we can contribute to the enrichment of the lives of Thai people."

Mass-production of the new B-series will start in the middle of this year at AutoAlliance (Thailand) Company Limited, located in the Eastern Seabord Industrial Estate in Thailand's Rayong Province. This unique joint company is 45% owned by Mazda Motor Corporation, 45% by Ford Motor Company, and the remaining 10% split equally between two Thai partners, Sukosol and Mazda Co. Ltd. and the KPN Group Corp. Ltd.

The 19th International Bangkok Motor Show, being held for the first time at the new Bangkok International Trade and Exhibition Center (BITEC), will open to the public from April 1 to April 9.

Find more news and information at www.mazda.com

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