Tuesday, March 3, 1998

New Mazda MX-5

Mazda Motor Corporation today announced that the all-new Mazda MX-5, along with "Demio Concept", a practical yet sporty compact wagon, made its European debut at the 1998 Geneva Motor Show* in Switzerland. The new Mazda 626 Station Wagon, Mazda MV-X and Mazda SW-X, roomy and versatile concept wagons; and a Compact Direct Injection Diesel Turbo Engine, part of Mazda's environmental technology were also displayed.

Mazda MX-5
New Mazda MX-5

Equipped with European specifications, the new MX-5 offers a more powerful and responsive 1.8-litre or 1.6-litre engine with five-speed manual transmission. The new MX-5 will be marketed in 24 different countries in Europe beginning in April. The sales target for 1998 has been set for 13,000 to 14,000 units.

The first MX-5 was introduced in the spring of 1990 in Europe. As of January 1998, more than 67,000 units had been sold in Europe. Many compact sports cars have been introduced over the years in markets around the world; yet, the MX-5 continues to outshine its competitors. Over 430,000 MX-5s are on public roads world-wide today. The MX-5 has been acclaimed time and time again as a fun-to-drive, lightweight, open two-seater that creates a feeling of oneness between the car and driver and provides optimum styling enjoyment.

With the idea of a "sporty compact wagon" in mind, Mazda developed the "Demio Concept" exclusively for the Geneva Motor Show. Uniquely designed modifications make the "Demio Concept" a practical yet sporty compact wagon that will entice customers with "on the go" lifestyles. The exterior features a new front grill and spoiler, and an eye-catching Blue-Meets-Violet Mica (blue purple) paint. The interior color is light beige, and the seats and the door trim purposefully coordinate with the exterior color. A refined suspension system and 16 inches tires and wheels ensure both stable handling and a comfortable ride. Based on the response at the motor show, Mazda will decide whether to launch a new Demio line for the European market.

Find more news and information at www.mazda.com

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