Tuesday, January 18, 2000

MPV Reached 500,000 Units

Mazda's minivan, the MPV marked a cumulative production of 500,000 units on January 7. The record was achieved 11 years and 5 months after the production of the first generation MPV began in August 1988. Out of 500,000 units, 17% of the cumulative production units are for the domestic market, and 83% for overseas markets.

For the domestic market, it was introduced in January 1990. For overseas markets, the model's introduction started with North America in October 1988.

Mazda launched the "New MPV", the second-generation model in June 1999 for the domestic market. The New MPV embodies Mazda's brand personality of "Stylish", "Insightful", and "Spirited" and Mazda's brand essence, "New ideas that stir your emotion". The New MPV is highly valued for its stylish and sporty exterior, high quality and spacious interior, efficient luggage space, unique seat arrangement functionality, rear sliding doors on both sides, responsive handling, and top-level safety.

For major overseas markets including North America and Europe, Mazda launched the New MPV in the fall of 1999, with excellent reviews. It has become one of globally important strategic models for Mazda worldwide.

Mazda will continue to offer the MPV as a high quality, functional and stylish minivan to establish its presence in the market all over the world.

Find more news and information at www.mazda.com

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