Wednesday, September 27, 2000

NAVI models-MPV, Premacy, Demio, Bongo Friendee

Mazda Motor Corporation has launched the limited "@NAVI" (pronounced "at-nah-vee")*1 series that features as standard equipment an advanced car navigation system*2 compatible with "Mazda Telematics," the driver's information service. All four @NAVI models-MPV, Premacy, Demio and Bongo Friendee-are now available at Mazda dealerships throughout Japan.

The advanced car navigation system of the @NAVI models facilitates a safe and comfortable trip. It provides static route information by accessing an optical-disk database-DVD for MPV, Premacy, and Bongo Friendee and CD-ROM for Demio-and offers the latest traffic information thanks to "VICS-FM." With the optional adapter, the user can access the Mazda Telematics Center to pull down information on motels, restaurants, gas stations, parking facilities and other sites and attractions through the Internet.*3 Additionally, this navigation system can link to the i-mode*4 service, provided by NTT DoCoMo Inc., which enables users to access a variety of i-mode services.

The "@NAVI" series also features the platinum silver outer panel and shiny aluminum wheels to represent the series' color theme, enhancing its total quality feel.

Based on Mazda's brand personality, it is "stylish," "insightful" and "spirited," "@NAVI" is the latest series in Mazda's "MM Project"*5 launched in May to develop a closer connection with its customers.

Highlights of the "@NAVI" series are:
- Advanced car navigation system as standard equipment
- Platinum silver outer panel and shiny aluminum wheels that represent the color theme of the "@NAVI" series
- Reasonable and affordable prices that are 164,000-320,000 yen less than current model prices with the same features
These features enhance Mazda's brand personality, especially the "stylish" and "insightful" aspects. The target sales figure of the entire series is 8,500 units in Japan.

*1: @NAVI (pronounced "at-nah-vee") refers to the car navigation system which gives customers interactivity with various services.
*2: Optional adapter unit (including hands-free device) and a mobile phone are required to connect to the Mazda Telematics Center using a compatible car navigation system. Cdma-One and PHS mobile phones are not compatible. Customers are responsible for the connection charges for the phone company and the Internet provider.
*3: Customers need to become a member to access the Mazda Telematics services. There is no charge for gaining/maintaining membership.
*4: -"i-mode" is a registered trademark of NTT DoCoMo, Inc.
-This product has no relation to NTT DoCoMo, Inc.
-To use the "i-mode" service, contracts for "Packet-data transmission" and "i-mode service" are required plus a mobile phone (800MHz) contract.
-To use "i-mode" service on Mazda Telematics car navigation, an adapter unit (combined with a hands-free system) and a car navigation-compatible "i-mode" mobile phone are required.
*5: "MM project" stands for "MORE MAZDA." It also connotes a close connection between "Mazda" and "Market."

Suggested retail prices (sales tax not included/Unit: thousand yen)
Drive Engine Transmission Tokyo/Osaka
Sapporo Sendai Yamaguchi Fukuoka
2WD 2.0L DOHC 4EC-AT 2,398 2,443 2,419 2,416 2,423
2.5L V6 DOHC 2,648 2,693 2,669 2,666 2,673
4WD 2.5L V6 DOHC 2,890 2,935 2,911 2,908 2,915

[Premacy @NAVI]
Drive Engine Transmission Passenger
Sapporo Sendai Fukuoka
2WD 1.8L DOHC Column AT 5 1,998 2,048 2,018 2,018
7 2,098 2,148 2,118 2,118

[Demio @NAVI]
Engine Transmission Suggested retail price
1.3L SOHC 4EC-AT 1,398

[Bongo Friendee @NAVI]
Drive Engine Trans
Sapporo Sendai Yamagu
Fukuoka Okinawa
2WD 2.0L
4EC-AT Standard 8 2,298 2,354 2,321 2,316 2,323 2,384
Standard 8 2,598 2,654 2,621 2,616 2,623 2,684
AFT* 8 2,898 2,954 2,921 2,916 2,923 2,984
*AFT: auto free top

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