Wednesday, October 15, 1997

13 new vehicles

Mazda Motor Corporation announced today that it would be exhibiting 13 new vehicles, from an all-new Mazda Roadster (Mazda MX-5) to an electric-powered Demio EV at the 32nd Tokyo Motor Show at the Makuhari Messe, the international convention center in Chiba Prefecture near Tokyo. The company will also be showing-off a wide array of new technology and safety advances, including two new engines, a futuristic fuel cell for electric vehicles, and sophisticated passenger protection systems. It is scheduled to open for the public on October 25 and to run through to November 5 (*1). With the exception of the environmentally-friendly Demio EV, which will be exhibited separately at EV Association Booth, all the other vehicles will be exhibited at the Mazda Corner.

Under the Mazda's new "winged M" brand symbol and its slogan, "The Practical Car. The Enjoyable Car. That's Mazda," the company will excite the Motor Show audience with its new sense of enthusiasm and its wide array of stylish, sporty, and functional products as well as its advanced technologies.

As one of Mazda's most important new vehicles to be marketed in the future, the all-new Mazda Roadster (Mazda MX-5) will make its world debut at the show. Inheriting all the virtues from the first generation, the new Mazda Roadster has been further refined as a open two-seat lightweight sportscar with special attention paid to its world renowned fun- to-drive characteristics.

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