Friday, June 30, 2000

Mazda Autozam Channel

Mazda will consolidate the local wholesalers of Autozam Inc., a general wholesaler in Japan, into one new distributor to strengthen the Mazda Autozam Channel. The new company, "Mazda Autozam Inc." will begin operations in January 2001.

This initiative is intended to strengthen Mazda Autozam's management foundation and to increase its efficiency. Mazda also aims to enhance customer satisfaction with consolidated marketing and sales policies.

The first Autozam dealership began operations in June 1989, as a new-type sales channel that promotes show-room sales by area customer-oriented approaches and offers primarily micromini vehicles and some small cars.

Mazda renamed the channel "Mazda Autozam" in the spring of 1998 and has been working to expand its product line-up. Mazda Autozam is currently made up of 327 dealers and 350 outlets. A total of approximately 750,000 units have been sold through the channel.

In keeping with its original operational guideline, "Mazda Autozam aims to become the dealership closest to customers." The new "Mazda Autozam" will continue to focus its efforts on communities.

Find more news and information at

No comments:

Post a Comment

Generated by Vipzonet Automotive Network