Titan Powerful Engines

Four diesel engine options are available, each providing high output, plenty of torque at low speeds, and generous power.

(1) Engine
- The direct-injection 4.6 liter (4HG1), 4.3 liter (4HF1), and 4.0 liter (TF) diesel engines are equipped with electronically controlled fuel injection systems for more precise combustion control.
- The 3.0-liter vortex chamber type diesel engine features an optimized combustion chamber construction and fuel injection properties.
- All four diesel engine options are compliant with the 1998 exhaust emission standards.
(2) Transmission
- Five-speed and six-speed manual transmissions designed to minimize noise are available, along with a four-speed electronically controlled automatic transmission.
- Automatic transmission models are equipped with an "empty load" switch that changes the shifting schedule to provide a smooth ride when the truck is not loaded with cargo.

Find more news and information at www.mazda.com

Titan Retail Prices

TRUCK

(in thousand yen)

Engine	Cabin	Bed	Load Capacity	Type	Tokyo/ Hiroshima	Osaka	Nagoya	Sapporo	Sendai	Yamagu-chi	Fukuoka
3000	Standard/ High Roof	Standard	1.5-ton	Wide-low	2,113	2,163	2,148	2,238	2,153	2,188	2,193
				Full-wide-low	2,123	2,173	2,158	2,248	2,163	2,198	2,203
Direct Injection 4000	Standard/ High Roof	Standard	2.0-ton	Wide-low	2,594	2,644	2,629	2,709	2,634	2,669	2,674
				Full-wide-low	2,604	2,654	2,639	2,719	2,644	2,679	2,684
Direct Injection 4300	Standard/ High Roof	Standard	2.0-ton	Full-wide-low	2,732	2,782	2,767	2,847	2,772	2,807	2,812
		Long	2.0-ton	High bed W-type	2,955	3,005	2,990	3,070	2,995	3,030	3,035
Direct Injection 4600	Standard/ High Roof	Standard	2.0-ton	Full-wide-low	2,860	2,910	2,895	2,975	2,900	2,935	2,940
	Standard	Standard	2.0-ton	High bed W-type	2,860	2,910	2,895	2,975	2,900	2,935	2,940
			3.0-ton	High bed W-type	2,880	2,930	2,915	2,995	2,920	2,955	2,960
	Wide	Long	2.0-ton	Full-wide-low	3,203	3,253	3,238	3,318	3,243	3,278	3,283
		Extra Long	4.0-ton	High bed W-type	3,543	3,593	3,578	3,658	3,583	3,618	3,623

DUMP TRUCK

Engine	Cabin	Bed	Load Capacity	Type	Tokyo/ Hiroshima	Osaka	Nagoya	Sapporo	Sendai	Yamaguchi	Fukuoka
Direct Injection 4000	Standard	Long	2.0-ton	Full-wide-low	2,840	2,890	2,875	2,955	2,880	2,915	2,920
				High bed W-type· DOKAROKU	2,905	2,955	2,940	3,020	2,945	2,980	2,985
Direct Injection 4300	Standard	Long	2.0-ton	Wide-low· DOKAROKU	2,986	3,036	3,021	3,101	3,026	3,061	3,066
				High bed W-type· DOKAROKU	3,001	3,051	3,036	3,116	3,041	3,076	3,081
Direct Injection 4600	Standard	Long	2.0-ton	High bed W-type· DOKAROKU	3,104	3,154	3,139	3,219	3,144	3,179	3,184
			3.0-ton	High bed W-type· DOKAROKU	3,184	3,234	3,219	3,299	3,224	3,259	3,264
	Wide	Extra Long	4.0-ton	High bed W-type· DOKAROKU	3,634	3,684	3,669	3,749	3,674	3,709	3,714

*The above prices are shown for manual transmission models equipped with deluxe specifications.

Find more news and information at www.mazda.com

Titan Improved Safety

Visibility is improved and safety is enhanced by the combination of a large front windshield, oversized side safety windows, and compound-view side mirrors. Braking performance has also been improved and both driver and passenger seats are equipped with supplemental restraint system (SRS) airbags.
(1) Excellent Field of View
- The large front windshield and oversized side safety windows have been enlarged to provide an even better view of the area in front of and at the sides of the cab.
- All models are equipped with compound-view side mirrors. The upper and lower portions of the mirrors have different curve ratios, thereby providing a wider viewing angle to the rear. The mirrored surface is treated to be water repellant for improved visibility when it is raining.
- The windshield wipers feature built-in sprayer nozzles, and the blades have been lengthened to cover a wider area.
- The multi-reflector headlights ensure improved visibility at night.
(2) Improved Braking Performance
- On wide cabin models with cargo capacities between 3.5 and 4.25 tons (excluding full-wide-low and automatic transmission models), the rear brakes are operated by independent hydraulic units, and the hybrid brake system provides tangible feedback when depressing the brake pedal.
- Truck models with cargo capacities between 2.0 and 4.25 tons are equipped with "start assist" (for easier starting on inclines). It maintains braking power after the brake pedal has been released.
- The front ventilated disk brakes previously used on some truck models are now featured on all wide-low and full-wide-low models with two-ton cargo capacity.
(3) Attention to Collision Safety
- The body construction features a closed-cross-section frame below the floor panel to prevent crumpling of the cabin and the preserve the passenger area in the event of a head-on collision. All models are also equipped with side impact beams inside the front doors.
- A driver's side SRS airbag system is standard equipment on custom specification standard body and standard cabin models with cargo capacities between 1.5 and 2.0 tons. It is available as an option on standard and deluxe specification models. A passenger side SRS airbag system is also available as an option on custom specification models.
- All models are equipped with impact-absorbing steering wheels and steering shafts designed to reduce the force of impact on the driver's head and chest in the event of a collision.

Find more news and information at www.mazda.com

Titan Low Maintenance Expense

The 4-number 3-ton model (standard body on truck & dump truck) is newly set up in the lineup following the deregulation in December 1999 which lifted the loading regulation for 4 number model. The voluntary insurance of the 4-number 3-ton model is lower compared with the 1-number 3-ton model and keeps the maintenance cost low.

Find more news and information at www.mazda.com

Titan Functional Design

The cabin is as roomy as in trucks of one class higher than the Titan, and the intelligent arrangement of switches and controls, as well as the abundant storage compartments, provide plenty of flexibility for the driver. The exterior features a front-end design that forms Mazda's 'family face', commonly found among Mazda's recent passenger cars. The square cabin configuration, large windshield, and large side windows serve to emphasize the sense of spaciousness and roominess.
(1) Roomy, Functional Interior
- The square cabin configuration offers amply interior room and, combined with the instrument panel's flat top, it gives a feeling of expansiveness to the driver's seat area.
- A cluster panel encloses the driver. Switches and controls are positioned so that the driver can operate them easily without having to bend over.
- The climate control switches and related controls are oversized so they can be operated easily even when wearing gloves.
- The visibility of the large speedometer and tachometer is enhanced by using a blue panel color contrasted with orange graphics.
- Near the instrument panel is a center storage box with a lid and a glove compartment with a capacity of six liters. There is also a cup holder, big enough for a 500-ml bottle and a card holder in the center of the instrument panel. The center and passenger seats also can be folded down to reveal new seat-back trays that provide additional storage space. The seat backs also have large back panel trays that can accommodate 1.5-liter plastic bottles. Overall, there is plenty of storage space to meet a variety of needs.
(2) Exterior Designed for Functional Elegance
- The front end employs the five-point grille and Mazda's brand symbol that identifies the Titan as part of the Mazda family.
- The square cabin configuration, large windshield, and large side windows serve to emphasize the sense of spaciousness and roominess.
- The design also features large multi-reflector headlights with built-in fog lamps and large plastic bumpers.
- The Titan is available in a variety of colors, depending on the model: cool white, dark marine blue, and highlight silver.

Find more news and information at www.mazda.com

Titan Stability, Comfortable Ride

Both the front and rear suspension systems have been redesigned, and some models feature double wishbone front suspension. The traditional box-type cross-section Titan frame has been reinforced and is supplemented by a liquid-filled front cab suspension system to ensure excellent handling stability and a smooth, comfortable ride.
(1) New Suspension System
- Standard cabin, truck models with cargo capacities between 1.5 and 2.0 tons are equipped with double wishbone front suspension systems. Front stabilizers help to ensure a high level of roll rigidity.
- Models equipped with double wishbone front suspension systems also feature highly rigid rack-and-pinion power steering systems.
- The minimum turning radius of 4.5 meters shaves 0.3 m off the previous figure for easier maneuvering (standard cabin, standard body, two-ton cargo capacity, full-wide-low, independent front suspension model).
- Models equipped with the previously available leaf rigid suspension system feature new design elements on both the front and rear. For example, the performance of the shock absorbers and bushes have been optimized. The leaf rigid suspension system is used on the rear of models equipped with independent front suspension, and on the front for all models other than standard cabin models with cargo capacities between 1.5 and 2.0 tons (models equipped with independent front suspension systems).
- Models equipped with rigid suspension systems have the same ball nut power steering system used on previous models.
(2) Reinforced Box-type Cross-section Frame and Cab Suspension
- The traditional box-type cross-section Titan frame is employed. The frame's cross-sectional area has been increased and thicker steel plates are used to provide increased twisting and bending rigidity.
- The front part of cab suspension is equipped with a liquid filled type system and rear with a shock absorber type system. These system will provide a smoother, more comfortable ride.
(3) Custom Chassis for Box-type Van
- Standard cabin, full-wide-low models employ a custom-designed chassis for use with box-type vans to improve driving performance when loaded with cargo. The rear suspension is equipped with a stabilizer to ensure stable handling even when the vehicle's center of gravity is high, i.e., when fully loaded.

Find more news and information at www.mazda.com

Titan Cargo Box, Handling

The newly designed plywood*-covered (*inside only: used to prevent cargo from getting damaged) cargo box has the largest storage capacity for a vehicle in this class and provides more efficient loading than ever before. The floor of the cargo box is close to the ground and, together with the lightweight gate, makes easier loading and unloading. Also, features such as flat outer boards on the gates and road rest stoppers that can be stored away to prevent the hood from becoming broken will provide enhanced cargo usability.
(1) Newly Designed Plywood-covered Cargo Box
- The newly designed plywood-covered cargo box is 3,120 mm (20 mm more than previous model) long and 1,620 mm wide (20 mm more than previous model) on a standard cabin, standard body model.
- Cargo can be loaded in the plywood-covered cargo box up to a height of 380 mm, which is 10 mm higher than on previous models. This permits loading of large cargo, with the ability to accommodate two layers of oil drums, for example, one stacked on top of the other.
- The wide-low and full-wide-low models offer low cargo floors for easy loading and unloading. The wide-low model, which is typically used for hand loading and light cargoes, is the lowest to the ground in its class, at 765 mm (1.5-ton cargo capacity, manual transmission).
(2) Accessories to Facilitate Cargo Handling
- Depressions and protrusions within the plywood-covered cargo box have been minimized as much as possible to prevent damage to items.
- The outer boards on the gates are flat to make them easier to write on and provide an modern appearance.
- The gates have been made more rigid, while at the same time the boards are thinner to lighten their overall weight. The long and very-long body models are equipped with assist mechanisms to make it easier to open and close the gates.
- The road rests are equipped with stoppers that can be stored away and the stopper configuration has been designed to prevent the hood from becoming broken. Also, the top of the road rests has three holes to secure wooden roof bows in place.
(3) Enhanced Cargo Usability
- A total of 125 individual improvements reveal its exceptional cargo usability that indicate easier loading/unloading and wider cargo functionality.
- More storage space has been secured by changing the position of the engine air intake and improving the design of the chassis frame.

Find more news and information at www.mazda.com

Titan Comfortable, Roomy Cabin

1. Comfortable, Roomy Cabin

The cabin offers, in the newly-added high-roof models, the class top interior space. In addition, the optimized driving position and fatigue-reducing seat configuration provide superior driving comfort. The large side door openings make getting in and out easier.
(1) The Top-of-the class Cabin Space
- The cabin features a square configuration with a raised angle for the front pillars. This allows more headroom as well as more space on the right and left sides on the newly-added high-roof models, full-wide-low and also wide-low models (2-ton/1.5-ton cargo capacity standard body models, excluding automatic transmission models). The overall cabin space is the largest available in this vehicle's class. There is a plenty of headroom even if the driver is wearing a helmet.
- Sufficient leg room has been made available by changing the position of the engine air intake opening, moving the seats slightly further toward the rear, and using a flat floor panel.
(2) Easy to Get In and Out
- Large side door openings make getting in and out of the new Titan easier.
- Climbing in and out is facilitated by assist grips on the front pillars that are positioned within easy reach, large ribbed side steps, and grip steps on the wheel arches (used when climbing down).
- The seat cushion is low and flat to make getting out of the cabin easier. The seat back and seat cushion material is highly elastic urethane; it helps absorb road vibrations and contributes to a more comfortable ride.
(3) Optimized Driving Position
- The steering column has a lower angle than on previous Titan models, and the tilt and telescoping adjustment ranges have been enlarged.
- The slide range for the driver's seat has been increased from 160 to 180 mm, while the gaps between the slider stops have been reduced to 12 mm.

Find more news and information at www.mazda.com

Titan cab-over truck series

Mazda Motor Corporation announced today an all-new Titan cab-over truck series, which are scheduled to go on sale on June 20 at all Mazda dealers and selected Mazda Anfini dealers throughout Japan.

New Mazda Titan cab-over truck series

Mazda's products can be expressed by the brand personality of "Stylish," "Insightful," and "Spirited." The new Titan fully embodies quality that is based on Mazda's product philosophy of "Distinctive Design," "Exceptional Functionality" and "Responsive Handling and Performance", with a special focus on exceptional functionality.

Since its market debut in 1971, the Titan has been evolved with advancements while keeping its strength and heritage such as excellent basic performance and ruggedness. Based on an extensive customer research, the fifth generation new Titan, contains a number of significant improvements that provide even better comfort and operating efficiency to meet needs of today's demanding customers, while maintaining superior features like a large cargo capacity. The newly-added high roof models, for example, offer best-in class spaciousness.

The main features of the new Titan are the followings:
(For details, please refer the following pages.)
1. Spacious and comfortable cabin (high-roof model).
2. Enlarged cargo platform with features of convenience to offer easy loading/unloading.
3. Functional and easy-to-use interior, and instrument panel plus square cabin configuration.
4. Superb handling stability and ride comfort due to the double-wishbone front suspension and the reinforced box-type cross-section frame.
5. Reliable safety features and excellent field of vision.
6. Reduced ownership cost, such as a lower compulsory insurance (4 number model with 3-ton loading capacity).

Mazda expects the monthly sales target for the new Titan at 1800 units.

"With its dramatic advancements designed to meet the changing needs in the small-to-medium commercial vehicle segment, the 5th generation new Titan is a truck that truly echoes our customers' voices and will serve the user as the best 'business partner'. Along with the Bongo released last year, the new Titan will play a vital role in accelerating our opportunities in this extremely important market," said Mark Fields, President of Mazda Motor Corporation.

Find more news and information at www.mazda.com

Scrum series is 900 units

The overall monthly sales target the Scrum series is 900 units.

*1 SRS: Supplemental Restraint System
*2 Driver- and passenger-side SRS airbags and pretensioner-equipped seatbelts for the front seats are available as an optional set on the KL truck.

Scrum Wagon Standoff Aero Turbo S

(In thousand yen)

Drive	Roof	Grade	Engine	Transmission	Price (national wide)
2WD	High roof	STANDOFF Turbo	SOHC EPI inter-cooler turbo	5MT	1,145
				4AT	1,235
		STANDOFF Aero Turbo S	SOHC EPI inter-cooler turbo	4AT	1,413
4WD	High roof	STANDOFF Turbo	SOHC EPI inter-cooler turbo	5MT	1,265
				4AT	1,355
		STANDOFF Aero Turbo S	SOHC EPI inter-cooler turbo	4AT	1,533

(In thousand yen)

Drive	Roof	Grade	Engine	Transmission	Price (national wide)
2WD	normal	GA	SOHC12valveEPI	5MT	788
	High roof	PA	SOHC12valveEPI	5MT	843
				3AT	913
		BUSTER	SOHC12valveEPI	5MT	964
				3AT	1,034
4WD	High roof	PA	SOHC12valveEPI	5MT	963
		BUSTER	SOHC12valveEPI	5MT	1,084

Note:

Driver- and passenger-side SRS airbags, 4-wheel ABS, and pretensioner-equipped seatbelts for the front seats available as a set for an additional 50,000 yen (on the GA and PA, but standard equipment on the Buster).

(In thousand yen)

Drive	Cargo bed	Grade	Engine	Transmission	Price (national wide)
2WD	Opens on three sides	KU	SOHC12valveEPI	5MT	555
				3AT	640
		KC	SOHC12valveEPI	5MT	775
				3AT	860
4WD	Opens on three sides	KU	SOHC12valveEPI	2x5MT	717
				3AT	787
		KC	SOHC12valveEPI	2x5MT	917
				3AT	987
		KL	SOHC12valveEPI	2x5MT	935

Notes:	- Driver- and passenger-side SRS airbags, 4-wheel ABS, and pretensioner-equipped seatbelts for the front seats available as a set for an additional 50,000 yen.
	- Driver- and passenger-side SRS airbags and pretensioner-equipped seatbelts for the front seats available as a set on the KL for an additional 25,000 yen.

Find more news and information at www.mazda.com

Scrum Series Upgrade

Mazda Motor Corporation has launched its upgraded Scrum series of micromini vehicles. The new Scrum series goes on sale today at Mazda Autozam dealerships throughout Japan.

The upgrade includes improved safety features such as driver- and passenger-side SRS*1 airbags, four-wheel ABS (Antilock Braking System), and seatbelts with pretensioners for the front seats. These features are now available either as standard equipment or as manufacturer's options on all models except for the KL*2 truck.

The wagon model, which has received high praise for its interior roominess and ability to seat four adults comfortably, now features a classy updated exterior design including a distinctive front grille, bonnet and bumper. In addition, the rear sliding door rails are now metal-plated and the headlights, formerly halogen units, have been changed into multi-reflector type units. These changes give the Scrum a more upscale look. In addition, the engine is equipped with a knock sensor and boost control system, and the mount position of the intercooler is changed for enhanced performance of the engine at high speeds. The lineup of Van and truck models has been revised, and some models are now more affordable.

Mazda's brand personality is described as "Stylish," "Insightful," and "Spirited." Its product philosophy is summed up in three key phrases: "Distinctive Design," "Exceptional Functionality," and "Responsive Handling and Performance."

Find more news and information at www.mazda.com

Briza Series Prices

Briza Series Suggested Retail Prices (Consumption Tax not included/in thousand yen)

Drive	Engine	Transmission	Max. passengers	Tokyo, Nagoya, Osaka, Hiroshima, Yamaguchi	Sapporo	Sendai	Fukuoka
2WD	1800DOHC	Column AT	5	1,928	1,982	1,952	1,948
			7	1,986	2,040	2,010	2,006

Engine	Transmission	Japan-wide suggested retail price
1300SOHC	4EC-AT	1,298

Drive	Engine	Transmission	Tokyo, Nagoya, Osaka, Hiroshima, Yamaguchi	Sapporo	Sendai, Fukuoka
2WD	1500DOHC	5MT	1,503	1,553	1,523
		4EC-AT	1,578	1,628	1,598

Drive	Engine	Transmission	Roof	Max. engers	Tokyo, Nagoya, Osaka, Hiroshima	Sapporo	Sendai	Yamaguchi	Fukuoka	Okinawa
2WD	2.0 gasoline	4EC-AT	normal	8	2,254	2.310	2,277	2,272	2,279	2,340
	2.5V6gasoline	4EC-AT	normal	8	2,566	2,622	2,589	2,584	2,591	2,652
4WD	2.5 diesel	4EC-AT	AFT	8	3,333	3,389	3,356	3,351	3,358	3,419

-AFT:Auto Free Top

Drive	Engine	Transmission	Tokyo, Hiroshima, Osaka, Nagaya, Yamaguchi	Sapporo	Sendai	Fukuoka
2WD	1800DOHC	4EC-AT	1,898	1,925	1,917	1,907

Find more news and information at www.mazda.com

Capella Wagon Briza SV

2-wheel-drive, 1800cc DOHC, 4EC automatic transmission

Changes to the original model:
Exterior
- Front air dam skirt
- Side sill protector
- Front and rear bumpers, side protective molding matching exterior paint color
- Rear under skirt
- Dark-tinted windows (rear door, rear quarter, rear gate)
- Front fog lamps
Equipment
- UV filtering glass(all windows)
- Motorized and heated side mirrors matching exterior paint color
- Large battery and more powerful windshield wiper motors
Exterior colors: Pure White, Innocent Blue Mica
Sales limit: 650 units
Availability: Mazda, Mazda Anfini dealerships throughout Japan

Find more news and information at www.mazda.com

Bongo Friendee City Runner Briza

Bongo Friendee City Runner Briza based on Bongo Friendee RS-V/RF-V

Note: The City Runner Briza has specifications identical to the limited-edition City Runner, which was released in December 1999.
- 2-wheel-drive, 2,000-cc gasoline "RS-V" engine version with normal roof,4EC automatic transmission
- 2-wheel-drive, 2,500-cc V-6 gasoline "RF-V" engine version with normal roof,4EC automatic transmission
- 4-wheel-drive, 2,500-cc diesel "RF-V" engine version with auto free top,4EC automatic transmission

The Original models are all cold-region specification.

Changes to the original model:
Exterior
- Front and side spoilers, rear under spoiler
- 15-inch aluminum wheels (2,500-cc diesel and V-6 gasoline engine versions, shiny type in case of V-6 gasoline engine version)
- Front fog lamps
- Custom one-point decal
- Dark-tinted windows (side and rear)
Interior
- Leather wrapped steering wheel
- Moquette seat cover fabric with accented design
Equipment
- LED-type high-mounted stop lamp (built-in roof spoiler)
- Windows with ultraviolet filtering (all windows)
- Water-repellent side mirrors and front side windows (side mirrors match exterior paint color)
- Twin-type fully automatic air conditioner (with rear heater)
- Motorized side window curtains (2,500-cc V-6 gasoline and diesel engine versions)
- Easy-closing sliding doors
- Large ottoman
- Four rear speakers
- Black window frames
(All of the above features are standard on versions equipped with the 2,000-cc gasoline engine or 2,500-cc V-6 or diesel engine.)
Exterior colors:Chaste White (all versions), Brilliant Black (2,500-cc V-6 gasoline engine version)
Sales limit:1,000 units
Availability:Mazda and Mazda Anfini dealerships throughout Japan

Demio Briza Demio LX-G

1300cc SOHC, 4EC automatic transmission

Changes to the original model:
Exterior - Rear roof spoiler
- Side protective molding (wide type) matching exterior paint color
- Front fog lamps
- Black window frames
- 175/60R14 tires and full wheel caps
- Dark tinted windows (rear door, rear quarter, and rear gate) Interior
- Windows with ultraviolet filtering (all windows)
- Keyless entry system
Exterior colors: Pure White, Highlight Silver Metallic, Innocent Blue Mica, and Glacial Silver Metallic
Sales limit: 6,000 units
Availability: Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan

Premacy Briza sports package

2-wheel-drive, 1800cc DOHC, 5-person/7-person capacity, column-shift automatic transmission

Changes to the original model:
Exterior - Front and side air dam skirts
- Rear under skirt
- Bumpers and side protective molding matching exterior paint color
- 195/50R16 tires and 16-inch aluminum wheels
Interior
- White meter panel
- Driver's seat equipped with large size armrest and storage compartment
Please note that the following items are not equipped with:
SRS (Supplemental Restraint System) side airbags with head protection function,
a sound system equipped with AM/FM electronic tuner, full-logic cassette deck, and CD player
Exterior colors: Pure White, Highlight Silver Metallic
Sales limit: 1,600 unitsAvailability:
Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan.

Launched Limited Briza Series

Mazda Motor Corporation today launched the limited Briza series equipped with aero parts for five models - Premacy, Demio, Familia S-Wagon, Bongo Friendee and Capella Wagon- which goes on sale immediately through the corresponding dealerships. Along with aero parts, each model of Briza series offers more stylish and sporty appearance.

Mazda starts "MM" project with Briza series-- a new initiative to continuously introduce new product actions which incorporates the voice of customer and distinctively embodies Mazda's brand personality expressed as "Stylish", "Insightful," and "Spirited."

Limited Briza series is the first series model of this project reflecting customers' voice and market trends gathered by present. In line with a limited edition's unified theme "Designed by Air," several features -- mainly aero parts, which are popular among the target users of Briza series, single male and female, or young family -- are equipped on each model. These features make Briza series more stylish and sporty models, especially enhancing "Stylish" and "Spirited" of Mazda brand personality.

Briza series keeps affordability in each model with less price-up from the base model while enriching features, giving increased value-for money by the range of 64,000 to 160,000 yen in market estimated value.

Under MM project, Mazda collects voice and requests of customers as to want-features and -accessories for MM-project product actions through communication with customers at dealers and Mazda's homepage. MM project, as a whole, intends to concretely propose Mazda's brand message - "New Ideas That Stir Your Emotions "japanese"

MM project implements an unified campaigning for its communication including showroom display at outlets, publicity, and advertisement, which customers perceives Mazda Brand totally.

The sales number of Briza series is 11,650 units for 5 models in total

* l "MM project" is named as symbolizing MORE MAZDA (to be more Mazda). It also implies the hope for closer connection between "Mazda and Market"
* l Briza is deprived from an ancient Spanish word which meaning is "gentle breeze" to evolve the features of aero-parts limited series. It also implies Mazda's hope to provide customers with exhilarating lifestyle.