Thursday, May 25, 2000

Titan cab-over truck series

Mazda Motor Corporation announced today an all-new Titan cab-over truck series, which are scheduled to go on sale on June 20 at all Mazda dealers and selected Mazda Anfini dealers throughout Japan.

Mazda Titan truck
New Mazda Titan cab-over truck series

Mazda's products can be expressed by the brand personality of "Stylish," "Insightful," and "Spirited." The new Titan fully embodies quality that is based on Mazda's product philosophy of "Distinctive Design," "Exceptional Functionality" and "Responsive Handling and Performance", with a special focus on exceptional functionality.

Since its market debut in 1971, the Titan has been evolved with advancements while keeping its strength and heritage such as excellent basic performance and ruggedness. Based on an extensive customer research, the fifth generation new Titan, contains a number of significant improvements that provide even better comfort and operating efficiency to meet needs of today's demanding customers, while maintaining superior features like a large cargo capacity. The newly-added high roof models, for example, offer best-in class spaciousness.

The main features of the new Titan are the followings:
(For details, please refer the following pages.)
1. Spacious and comfortable cabin (high-roof model).
2. Enlarged cargo platform with features of convenience to offer easy loading/unloading.
3. Functional and easy-to-use interior, and instrument panel plus square cabin configuration.
4. Superb handling stability and ride comfort due to the double-wishbone front suspension and the reinforced box-type cross-section frame.
5. Reliable safety features and excellent field of vision.
6. Reduced ownership cost, such as a lower compulsory insurance (4 number model with 3-ton loading capacity).

Mazda expects the monthly sales target for the new Titan at 1800 units.

"With its dramatic advancements designed to meet the changing needs in the small-to-medium commercial vehicle segment, the 5th generation new Titan is a truck that truly echoes our customers' voices and will serve the user as the best 'business partner'. Along with the Bongo released last year, the new Titan will play a vital role in accelerating our opportunities in this extremely important market," said Mark Fields, President of Mazda Motor Corporation.

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