Friday, December 22, 2000

Roadster YS Primary features

Primary features (Changes from the base model)

Mazda Roadster YS model
Exterior
- Blackout headlamps (bezel portion of the headlights are black-coated)
Interior
Black and titanium two-tone color scheme for:
- Leather-wrapped Nardi steering wheel
- Leather-wrapped shift knob
- Titanium-colored center panel and door trim
- Titanium stitching on seat upholstery
- Stainless steel scuff plates
Equipment
- Keyless entry system
- Power locks
Primary features (Changes from the base model)
Exterior
- Blackout headlamps (bezel portion of the headlights are black-coated)
Interior
Black and titanium two-tone color scheme for:
- Leather-wrapped Nardi steering wheel
- Leather-wrapped shift knob
- Titanium-colored center panel and door trim
- Titanium stitching on seat upholstery
- Stainless steel scuff plates
Equipment
- Keyless entry system
- Power locks
Outer panel color
- Black mica (model-unique color), pure white and sunlight silver metallic

Manufacturer's suggested retail prices for "YS Limited" (Unit: 1,000 yen)
Model Engine Transmission Nationwide retail price
YS Limited 1.6 L DOHC 5-speed manual 1,797
4-speed automatic 1,940

YS Limited Roadster

The "YS Limited" * Roadster, which features a special interior to give a youthful, sporty feeling, goes on sale today at Mazda Anfini and selected Mazda dealerships throughout Japan.

Mazda YS Limited Roadster
Like other Mazda products, the "YS Limited" model delivers the "Lots of Fun" theme including the "fun of driving a roadster," the "fun of maneuvering a machine" and the "fun of having great and timeless styling." Roadster epitomizes Mazda's brand personality and gives a true feeling of "oneness between car and driver." Mazda has produced over 585,000 units** of the Roadster since 1989. The Roadster was recognized recently as the "world's most produced two-seater lightweight open sports car" by Guinness World Records.

"YS Limited" focuses on "casual and fun," one of the Roadster's significant characters. Based on the 1600M model, it features a black and titanium two-tone interior color scheme to convey a youthful image. Highlights include the titanium-accented center panel and door trim; and leather-wrapped Nardi steering wheel and shift knob. Driver and passenger SRS front airbags, a keyless entry system and power locks are standard equipment in all models, and four-wheel ABS with the EBD function is standard in automatic transmission models. With these appealing additions, the prices remain affordable and competitive. The company is going to produce and sell only 700 units of the "YS Limited" model in Japan.
* "YS" stands for "youthful and sports," implying young people who would like the casual feel of driving an open sport car
** As of November 30, 2000, the total production volume of Roadster reached 581,910 units.

Thursday, December 21, 2000

City Runner II Limited Edition Bongo Friendee

Mazda Motor Corporation announces the release of the City Runner II, a limited edition version of the Bongo Friendee featuring aerodynamic accessories. It goes on sale today at Mazda and Mazda Anfini dealerships throughout Japan.

Mazda Bongo Friendee City Runner II
With its roomy interior, flexible seat arrangements, and automatic "auto free top" configuration, which creates an upper "loft" space, the Bongo Friendee embodies Mazda's brand personality, especially the "insightful" aspect.

The limited edition City Runner II is based on the two-wheel-drive RS-V, 2.0-liter gasoline engine, normal roof and "auto free top" models. It is equipped with aerodynamic exterior accessories for a sporty look. The seats are upholstered with jacquard moquette fabric, providing a classy interior feel. Convenient equipment includes twin fully automatic air conditioners.

All of these additional features come only at a modest price. City Runner II costs 216,000 yen or 311,000 yen less than the existing normal roof model or the "auto free top" model with the same equipment. This represents a saving of about 75,000 yen in comparison with the limited edition City Runner (available in normal roof version only), the popular limited version released in September. Especially, this "auto free top" model is a great value: it costs only 250,000 yen more than the normal roof model (the existing "auto free top" model costs 350,000 yen more than the normal roof model).

Mazda will build only 1,450 units of this special model, available only in Japan.

Special enhancements (which differ from the original model) are as follows:

Exterior
- Front and side spoilers
- Rear under spoiler
- Rear roof spoiler (with built-in LED high-mounted brake light)
- Dark tinted windows(sides and rear) with ultraviolet light filtering function
- Black front door sashes
- Electric retracting color side mirrors
- Custom one-point decals
- Pure white exterior color

Interior
- Jacquard moquette fabric seat upholstery and door trim
- Center armrests for the seats in the second and third rows

Equipment
- Twin fully automatic air conditioners (with rear heater function)
- Easy-to-close sliding door
- Large ottoman-style footrest
- Sound system with AM/FM tuner and four speakers

Suggested Retail Price (Excluding Tax) (Unit: 1,000 yen)
Drive Engine Transmission Roof Capacity Tokyo,
Nagoya,
Osaka,
Hiroshima
Sapporo Sendai Yamaguchi Fukuoka
2WD 2.0-liter
gasoline
4EC-AT Normal 8 2,148 2,204 2,171 2,166 2,173
AFT 2,398 2,454 2,421 2,416 2,423

- AFT: "Auto Free Top"

Wednesday, December 20, 2000

Demio Limited edition 1300 LX-Special

Main features of the limited edition 1300 LX-Special include:

Mazda Demio
Exterior:
- Rear spoiler
- 14-inch tires
- Color side protector moldings

Mazda LX-Special Limited Edition Demio
Interior:
- Special custom seat upholstery (blue) available only on the limited edition version
- Blue highlights on the sides of the center panel and the door trim
- Two-tone instrument panel (black and gray)

Mazda Demio interior
Equipment:
- CD player and four speakers
- Air filter with aldehyde elimination functionality
- Water-repellent side windows (front)
- Wide-angle water-repellent side mirrors
- Tinted glass (rear door, rear quarter, and rear gate windows)
- UV-resistant glass (all windows)
- Black door sashes
- Steering wheel with tilt function
- Footrest

Mazda Demio wheels
Suggested Retail Price (not including sales tax) (Unit: 1,000 yen)
Limited edition vehicle name Engine Transmission Nationwide price
LX-Special 1,300 SOHC 4EC-AT 1,248

Mazda LX-Demio

1.3-liter LX-Special Limited Edition Demio

Mazda Motor Corporation has started selling a limited edition Demio LX-Special at Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan.

Mazda LX Demio
The Demio, which created a new "compact wagon" genre when introduced in August 1996, is one of Mazda's best-selling products. Its compact body makes it easy to park and to maneuver in traffic or in a multi-level parking lot. Its roomy and comfortable interior, stylish appearance, flexible and creative seat arrangements, and responsive handling and performance make it a pleasure to own and drive.

The LX-Special is based on the automatic transmission 1.3-liter LX-G model. A number of special features have been added, designed to appeal to younger customers who generally have strong interest in fashion and want to enjoy an individual life style. Blue custom seat upholstery matches blue highlights on both sides of the center panel and the door trim, which together look both distinctive and harmonious. A black and gray two-tone instrument panel and a black steering wheel enhance sportiness. Interior equipment includes a CD player and an aldehyde elimination air filter, and the stylish exterior features a rear spoiler and 14-inch tires.

LX-Special, a real value with appealing equipment at an affordable price, costs 126,000 yen less than the standard model with the same equipment. It is available in four colors: innocent blue, sunlight silver, pure white, and brilliant black.

The company will build just 7,500 units of this special model, available only in Japan.

Monday, December 18, 2000

AZ-Wagon FM, Carol MeLady

Main Changes to the New AZ-Wagon and Carol.

Mazda AZ-Wagon FM
1. Classier Exterior Design Featuring the "Mazda family" Look

AZ-Wagon;
- All models now feature the "Mazda family" look consisting of the Mazda brand symbol and five-point grille.
- Newly designed large multi-reflector headlights and large bumpers are standard on the FM, FM-T models, giving the front portion of the car a more distinctive look.
- The sporty models have an even more sporty look thanks to the addition of a roof antenna (RR-POPPER,RR-TL models) and newly-designed 13-inch aluminum wheels(FM-T,RR-POPPER).

Carol;
- All models now feature the "Mazda family" look consisting of the Mazda brand symbol and five-point grille.
- The use of newly designed large multi-reflector headlights and special bumpers on all models provides a more stylish look.

Mazda AZ-Wagon interior
2. Improved Emission Performance

AZ-Wagon;
- The DOHC VVT engine models meet government requirements for a 50% exhaust emission reduction in 2000, earning an "excellent" rating.
- The turbo version meets the requirements for a 25% exhaust emissions reduction in 2000, earning a "good" rating.

Carol;
- With the exception of those equipped with lean-burn engines, all models meet government requirements with a 50% exhaust emission reduction in 2000, earning an "excellent" rating.
- All-aluminum DOHC engine with excellent fuel economy on all models.

Ьфявф Carol MeLady
3. Improved Safety

AZ-Wagon/Carol
- Collision safety performance is enhanced by the use in all models of a "lightweight impact absorbing body" that meets Japanese domestic safety standards and can withstand a 64 km/hour offset frontal collision as well.
- The power window on the driver's side is equipped with an auto-retract function.

Mazda Carol MeLady Design
4. Upgraded Equipment for Enhanced Everyday Convenience

AZ-Wagon;
- Keyless entry system with lamp-flashing indicator function on all models.
- A card holder (two-wheel-drive models) and a center cup holder (column models) have been added to the instrument panel.
- The rear wiper switch is incorporated into the front wiper control switch for improved operation.
- Audio cassette tape deck with a MD/CD player and FM/AM electric-display tuner. (FM-X,RR-POPPER,RR-TL)
- A driver's seat heater is standard on four-wheel-drive models.
- All automatic transmission models have electronically controlled four-speed automatic transmission systems.

Carol;
- Keyless entry system with lamp-flashing indicator function on all models.
- A card holder has been added to the instrument panel (two-wheel-drive models and SX).
- A driver's seat heater is standard on four-wheel-drive models (MeLady, MeLady Extra).
- Air conditioner features dual-type controls.
- The rear wiper switch is incorporated into the front wiper control switch for improved operation.
- Manual-transmission models now have five speeds for improved handling convenience.

5. Exterior Colors

AZ-Wagon;
- Six color schemes are available: Superior White(FM), Pearl White(excluding FM), Silky Silver Metallic, Cool Beige Metallic*, Misty Green Metallic*(FM,FM-X,FM-T), and Bluish Black Metallic. *new

Carol;
- Six color schemes are available: Superior White(excluding MeLady Extra), Pearl White (excluding SX), Silky Silver Metallic, Cool Beige Metallic*, Bright Red 2, and Sapphire Blue Metallic. *new

Suggested Retail Price (not including sales tax)
AZ-Wagon (Unit: 1,000 yen)
Doors Drive Engine Grade Transmission Price nationwide
5 2WD DOHC VVT FM 5MT 995
4AT 1,070
Column 4AT 1,080
FM-X Column 4AT 1,180
SOHC turbo FM-T Column 4AT 1,210
RR-POPPER Column 4AT 1,308
DOHC turbo RR-T Column 4AT 1,340
RR-TL 5MT 1,331
Column 4AT 1,416
4WD DOHC VVT FM 5MT 1,107
4AT 1,182
Column 4AT 1,192
FM-X Column 4AT 1,292
SOHC turbo FM-T Column 4AT 1,322
RR-POPPER Column 4AT 1,420
DOHC turbo RR-T Column 4AT 1,457
RR-TL 5MT 1,448
Column 4AT 1,533

- All four-wheel-drive models and RR-TL models are cold weather specification vehicles. For two-wheel-drive models (excluding RR-TL), add 10,000 yen for cold weather specification.
- For FM and FM-X models, add 50,000 yen for safety pack (driver and passenger side SRS airbag system, 4W-ABS with brake assist, front seatbelts with pretensioners). The safety pack is standard on FM-T,RR-POPPER, RR-T, and RR-TL models.
- Add 20,000 yen for the Pearl White exterior color (FM-X, FM-T, RR-POPPER, RR-T, and RR-TL).

Carol
Doors Drive Engine Grade Transmission Price nationwide
3 2WD DOHC MeLady 5MT 738
3AT 793
4WD DOHC MeLady 3AT 965
5 2WD DOHC SX 5MT 723
3AT 778
MeLady 5MT 788
3AT 843
DOHC
Lean burn
MeLady-L 5MT 833
CVT 908
DOHC VVT MeLady Extra 4AT 998
4WD DOHC SX 5MT 890
3AT 945
MeLady 5MT 960
3AT 1,015
DOHC VVT MeLady Extra 4AT 1,105

- All four-wheel-drive models are cold weather specification vehicles. For two-wheel-drive models, add 10,000 yen for cold weather specification.
- For MeLady-L, two-wheel drive models of SX and MeLady and add 50,000 yen for safety pack (driver and passenger side SRS airbag system, 4W-ABS with brake assist, front seatbelts with pretensioners, passenger side seatbelt with load limiter). The safety pack is standard on the all four-wheel drive models and MeLady Extra models.
- Add 20,000 yen for the Pearl White panel color (MeLady, MeLady-L, MeLady Extra).

AZ-Wagon and Carol Undergo

The new Mazda AZ-Wagon and Carol go on sale today at Mazda Autozam dealerships throughout Japan. Changes to the two micro-mini cars include the adoption of the "Mazda family" look and upgraded interiors and exteriors.

Mazda AZ-Wagon
The "Mazda family" look features the Mazda brand symbol and five-point grille in front. This design enhancement emphasizes Mazda's distinctive brand personality. In addition, Mazda has improved emission performance and safety, while retaining the fuel economy and flexibility users expect from a compact car.

The main features of these two upgraded models are as follows:

1. The front portion of both cars has been made more distinctive through the adoption of the "Mazda family" look, newly designed large multi-reflector headlights, and special bumpers. The new exterior design creates a classier appearance.
2. Emission performance improvement.
- With lower HC, NOx and CO exhaust emissions, the DOHC VVT engine models of the AZ-Wagon meet government requirements with a 50% exhaust emissions reduction in 2000, earning an "excellent" rating.
- The turbo engine models of AZ-Wagon meet government requirements for reduced exhaust emissions, with a 25% exhaust emission reduction.
- Carol meets government requirements with a 50% exhaust emissions reduction in 2000, earning an "excellent" rating for low exhaust emissions (for all models except those equipped with lean-burn engines.)
3. All models are equipped with a "lightweight impact absorbing body" that meets Japanese domestic safety standards and can withstand a 64 km/hour offset frontal collision.

Mazda Carol Undergo
Monthly sales are forecast at 1,800 units for the AZ-Wagon and 800 units for the Carol.

Monday, December 11, 2000

4-door sports car design model

Mazda will exhibit a 4-door sports car design model at the NAIAS in Detroit in January 2001.

4-door sports car design model

The design is a step closer to an actual production model than the RX-EVOLV unveiled in Tokyo last year. Mazda is developing the new generation rotary engine, RENESIS, which is expected to power the future model.

Tuesday, November 21, 2000

CNG-Powered Titan

Mazda Motor Corporation has introduced a compressed natural gas (CNG)-powered Titan, a 2.0-ton cargo capacity, full-wide-low flat body truck model. The CNG-powered Titan goes on sale today at Mazda and selected Mazda Anfini dealerships throughout Japan.

CNG-Powered Mazda Titan
Natural gas, which consists of primarily methane, is an excellent alternative energy source that produces very little CO2 when burned. Aware of this energy trend, Mazda has proactively pursued development of CNG-powered vehicles.

Like other Titan models, the CNG-powered Titan features a roomy interior, providing a pleasant driving environment. It is powered by a 4.0-Liter CNG engine, a modification of Mazda's 4.0-Liter diesel. An on-board computer maintains an optimal vaporized fuel ratio and a special catalyst reduces the exhaust emissions of hydrocarbons and NOx.

In the rear portion of the CNG-powered Titan are two fuel canisters, split and mounted on the chassis frame on both sides. This configuration enables the best-in-class* fuel tank capacity of 227 liters. Together, these tanks can contain 45.4 cubic meters of natural gas, the amount that allows the CNG Titan to go 290 km in urban areas (measured on the flat body model by Mazda). The total engine output is 81 kW (110 PS), roughly the same as the diesel model. Its maximum torque is 300 Nm (30.6 kg-m) to provide plenty of power and quiet operation.

Mazda, which will also offer CNG-powered Titans specially equipped as garbage trucks, expects to sell 50 units per year in Japan.

CNG-powered Titan buyers are eligible for a substantial purchase subsidy (50% of the difference in price between the base model and the purchase model) based on the MITI clean energy vehicle promotion project.

* Trucks with a maximum cargo-hauling capacity of 2.0 tons.

- Manufacturer's suggested retail prices (not including sales tax) (Unit: 1,000 yen)
Engine Specification Tokyo
Hiroshima
Osaka Nagoya Sapporo Sendai Yamaguchi Fukuoka
4.0-Liter
CNG model
2.0-ton cargo-hauling capacity; standard cabin; standard body; full-wide-low 4,616 4,666 4,651 4,741 4,656 4,691 4,696
2.0-ton cargo-hauling capacity; standard cabin; high-floor low-frame chassis (for garbage truck model) 4,423 4,473 4,458 4,548 4,463 4,498 4,503

Notes:
- Add 10,000 yen for cold region specification.
- Standard body full-wide-low model without cargo compartment costs 146,000 yen less.

Friday, November 17, 2000

Announces Financial Results 2000

Mazda Motor Corporation announced today its consolidated and non-consolidated financial results for the first half of fiscal 2000 (April 1, 2000 through September 30, 2000). Also announced was the company's mid-term plan to make Mazda stronger and better positioned to compete next year and in the years beyond.

Mazda Announces Financial Results
Mazda's consolidated operating loss was 4.7 billion yen (US$44 million*, 49 million euro**), about 50% better than projected at the year-end financial results announcement in May. Despite the yen being stronger than expected and lower sales volume, the consolidated net loss of mid-year fiscal 2000 was 9.5 billion yen (US$88 million, 100 million euro), 2.5 billion yen (US$23 million, 26 million euro) better than the figure announced in May 2000.

Consolidated Mazda and Mazda Anfini domestic dealers recorded significantly higher ordinary income compared to the first six months of the previous fiscal year. Forty-two of the 58 consolidated dealers were profitable.

Consolidated cash flow was a positive 15.9 billion yen (US$147 million, 168 million euro), improving 12.9 billion yen (US$119 million, 136 million euro) from the original plan.

Interest-bearing debt was reduced by 15.6 billion yen (US$144 million, 164 million euro) compared to the last fiscal year end. It improved by 14.1 billion yen (US$131 million, 148 million euro) compared to the figure announced last May.

Market Overview
Automotive industry sales in Japan, including micro-mini vehicles, totaled 2.82 million units, up 1.4% compared with the same period a year ago. The growth reflected in part the impact of new products introduced by Japan's carmakers. Vehicle exports, at 2.26 million units, increased by 6.8%, as North American and Asian markets continued to be robust.

Mazda's domestic wholesale volume for the first half of the current fiscal year reached 166,638 units, an increase of 2.0% compared with the same period of the previous year, due to the continued robust sales of the minivan "MPV." Our share of registered vehicles in the domestic market was 6.8%, down 0.2% points from a year ago. Our total share, including micro-mini vehicles, was 5.4%, also down 0.2 points.

Export wholesales totaled 246,819 units, down 3.1% from the same period of the previous fiscal term. A slowdown in exports in North America and Europe was offset partially by higher exports to the Middle East, Africa, Asia and Oceania. Combined domestic and export sales totaled 413,457 units, down 0.9% compared with the same period of the previous term.

Consolidated Financial Results
Mazda's consolidated sales revenue was 1,006.1 billion yen (US$9.3 billion, 10.6 billion euro), down 7.5 % from the same period of the previous fiscal term. Net loss was 9.5 billion yen (US$88 million, 100 million euro), down 22.7 billion yen (US$210 million, 239 million euro) from the same period of the previous fiscal term. This decline was more than explained by a stronger yen, lower volumes, and higher sales of assets and investment securities at the parent company during the first half of last year. Continued progress on cost reductions and improved subsidiary performance in Japan were partial offsets.

Cash flow
Consolidated cash flow reached 15.9 billion yen (US$147 million, 167 million euro), reflecting management's active focus on cash flow. As a result, consolidated net debt was reduced to 521.4 billion yen (US$4.8 billion, 5.5 billion euro), down 2.9% compared with the end of the previous fiscal term.

Non-consolidated financial results
Non-consolidated sales revenue totaled 662.8 billion yen (US$6.1 billion, 7 billion euro), down 9.8 % from the same period of the previous fiscal term. Net loss was 12.7 billion yen (US$118 million, 134 million euro), down 16.5 billion yen (US$153 million, 174 million euro) from the same period to the prior year, reflecting lower volume and a stronger yen, especially against the euro.

Cash flow was 13.6 billion yen (US$126 million, 143 million euro).

Mazda has decided to eliminate payment of interim dividends due to our deteriorated financial performance.

Financial Projection for the full fiscal year 2000 (April 1, 2000 to March 31, 2001)
Economic conditions globally are generally positive, although the Japanese economy remains sluggish. The yen continues to be stronger than we believe economic fundamentals dictate, particularly versus the euro and other European currencies. The competitive challenges we face are severe.

To position the company for future success, a mid-term plan has been developed that includes major streamlining actions in the current fiscal year. Those actions, combined with a stronger yen and lower volumes than projected in May 2000, are expected to impact our earnings unfavorably in FY2000, despite continued progress on subsidiary and domestic dealer reform, and improved operating efficiencies and cost reductions company-wide.

Under these conditions, our projection of financial results for the full FY2000 is as follows:

We are projecting a consolidated operating loss of 16 billion yen (US$148 million, 167 million euro). Net loss is projected at 49.5 billion yen (US$458 million, 521 million euro). Cash flow will remain positive at 30 billion yen (US$278 million, 316 million euro).

These projections reflect a yen exchange rate versus the U.S. dollar of 107.6 yen and 96.6 yen versus the euro. Given our projected net loss for the full year, we do not plan to declare a final dividend for the current full fiscal year.

Mid-Term Plan
-Background-
Mazda has been undergoing reform actions for the past four-and-a-half years. We have made tremendous progress by developing brand and product strategies, reforming our domestic dealers and subsidiaries, achieving substantial cost reductions, reducing net debt materially and other related actions. But now we face a new set of challenges that require further actions.

To that end, a comprehensive mid-term plan has been developed to address the issues and challenges facing Mazda.

-Specific Measures -
A) Center of Excellence Designation, Production in Europe and Synergy with Ford
To enhance competitive strength and to provide a hedge against swings in currency exchange rates, Mazda has determined that a European production base is essential for our long-term profitability. We have agreed with Ford Motor Company to produce our next generation B Car (Mazda Demio) at a Ford of Europe facility. European production of the B Car is scheduled to begin in fiscal 2002. We are also planning to produce the next generation C Car 5-door hatchback (Mazda 323/Protege) in Europe in fiscal 2003. We also will continue to produce our next-generation sedan for Europe in Japan. Next generation B and C cars for all other markets will continue at Mazda facilities in Japan. Production volume of Mazda cars in Europe will be approximately 100,000 units a year. The production site will be announced at a later date.

Mazda has been designated the global center of excellence for engineering large I4 engines and for the development of front-wheel-drive mid-sized vehicles for the Ford group. In regard to our relationship with Ford, we will continue to strengthen our overall partnership.

B) U2 Plant Closure in Hiroshima
To rationalize plant operations and increase overall operational efficiency, Mazda has decided to close our U2 (Ujina Plant Number 2) assembly plant in Hiroshima by the end of September 2001. This action will reduce our straight-time capacity by 266,000 units, or 25%. With this action, Mazda's vehicle assembly operational ratio will increase to over 100% during the plan period. The U2 plant currently produces the Demio and the Familia/323/Protege.

We will shift production of these models from U2 to U1 (Ujina Plant Number 1) or H1 (Hofu Plant Number 1), and all affected employees will be relocated to other facilities. The impact of this plant closure will be recognized as an extraordinary loss of 3 billion yen (US$28 million, 32 million euro) in the full fiscal year 2000 ending March 2001.


C) Early Retirement Special Program
We are also taking actions to align our cost structure with the competitive realities of our industry. With the expanded use of information technologies, efficiency improvements and the competitive environment, we face an excess of indirect employees.

Although this issue has been one of our toughest to address, we must reduce and optimize our workforce level.

Mazda has developed a plan to offer 1,800 early retirements during February next year.
Eligible employees are those 40 years or older with more than 10 years experience in indirect positions and certain indirect employees who are 30 years or older with more than five years of experience. The retirements will be effective March 30, 2001.

Employees who accept will be offered outplacement assistance. After our public announcement of this program, Mazda will formally begin discussions with our union to obtain their agreement to the plan. The impact of this early retirement special program will be about 24 billion yen (US$222 million, 252 million euro), which we plan to recognize as an extraordinary loss in the full fiscal year 2000.

"Mazda has not taken this type of measure before, but our company cannot be viable with our current cost structure," said Mark Fields, president of Mazda Motor Corporation. "This is not an easy decision, but it is necessary to ensure the future success of the company.

"The rationalization actions will have an adverse impact on profits in the present fiscal year, but they will leave the company better positioned to compete next year and the years beyond," he added.

"There have been concerns expressed that, as we pursue European production, we will 'hollow out' domestic production or substantially weaken our local supply base. We do not expect this to happen. In the future, we are projecting reasonable growth, resulting in higher production volumes at our facilities in Japan. This reflects higher domestic industry volume in Japan as the expansion continues, introduction of 16 new models or major changes, 11 in North America, and 9 in Europe over the next four years. This includes four new platforms and derivative vehicle lines that will be totally new to the market.

"With our mid-term business plan, we are targeting to achieve consolidated breakeven in the next fiscal year, with a 3% return on sales and 6% return on assets in FY2004. This is supported by cumulative cost reductions of at least 15%, excluding new models, through FY2004.

"I believe we're now armed with a clear picture of where we are, a clear vision of where we want to go and a clear plan on how we are going to get there. It is now up to us to master the execution and deliver through on our commitments."

Note:
* Dollar equivalents compiled at 108 yen to the dollar (Exchange rate prevailing on September 30, 2000).
** Euro equivalents compiled at 95.08 yen to the euro (Exchange rate prevailing on September 30, 2000).

Monday, October 30, 2000

Tribute Product Overview

Mazda Tribute GL-X
1. Driving Performance - "Oneness between car and driver"
Mazda defines "Dynamic DNA" as the driving pleasure to make the driver feel the "oneness between car and driver," using it as a common theme for all Mazda passenger vehicles. While retaining the maneuverability to negotiate bad or unpaved roads, the Tribute attains a high onroad driving performance level with enhanced body structure and suspension, defining a new benchmark for SUV performance. It is the "SUV with a sports car attitude."

Mazda Tribute Classic
Body
- The Tribute employs a highly-stable safety body structure, "Mazda Advanced Impact-Energy Distribution and Absorption System." While striving for a light-weight body, the engineers strengthened portions important to achieve a stable body structure.

Chassis
- The Tribute is equipped with McPherson strut suspension in front and multi-link suspension in rear to provide excellent handling stability regardless of road conditions. With diagonal roll axes, the suspension has been tuned to ensure precise steering, stable handling and a smooth ride.
- Rack-and-pinion steering with a steering gear ratio of 16.4:1 delivers quick and agile performance
- Large ventilated front disk brakes and high-capacity drum rear brakes attain excellent braking performance. ABS with the "Electronically-controlled Braking force Distribution" (EBD) system makes the braking performance even more responsive.

Powertrain
- The 3.0-liter V-6 DOHC engine is powerful, responsive and flexible. It delivers 90% or more of its maximum torque even at a low of 2,000 rpm. The engine uses regular gas for economy, runs quietly and produces low exhaust emissions.
- Like the 3.0-liter V-6 DOHC engine, the 2.0-liter four-cylinder DOHC engine is also practical, economical and clean-burning.
Engine Engine 3.0-liter V-6 (Type AJ) 2.0-liter four-cylinder (Type YF)
Displacement 2,967 cc 1,988 cc
Maximum output 149 kW (203 ps)/6,000 rpm 95 kW (129 ps)/5,400 rpm
Maximum torque 265 Nm (27.0 kg-m)/4,700 rpm 183 Nm (18.7 kg-m)/4,500 rpm
- The four-wheel-drive model features the Rotary Blade Coupling (RBC) system with electromagnetic lock-up mechanism. Normally, the RBC allocates most driving force to the front wheels. If the front wheels start slipping, the RBC system will automatically allocate necessary driving force to the rear wheels. This unique four-wheel-drive system facilitates driving stability on snowy or icy roads. Additionally, by pressing the button on the instrument panel, the driver can manually activate the electromagnetic lock-up mechanism all-time four-wheel-drive, even while the vehicle is running. This all-time four-wheel-drive mode provides extra stability on packed snow.

2. Spacious interior and cargo space, comfortable seating, excellent visibility and easy ingress/egress
- The overall length of the Tribute is 4,395 mm, almost the same as the Familia sedan. Despite the relatively short overall length, Tribute encompasses a roomy interior with plenty of cargo space, thanks to its long wheelbase, horizontally mounted engine, and short front overhang.
- The length of interior is 1,810 mm. Particularly, the rear compartment boasts plenty of legroom.
- Both front and rear seats recline all the way to become a flat seat. The rear seat splits 60/40, and the seat cushions can be flipped up and removed to provide additional cargo space.
- A length of cargo area is 922 mm. Removing the rear seat cushions and folding the seat backs forward make the cargo area even bigger, generating a maximum cargo volume of 1,820 liters (SAE-V6). Additionally, the compact configuration of the multi-link rear suspension helps reduce the volume of the rear wheelhouses, making it easier to load and unload in the cargo area. The rear lift-gate is hinged at the top and results in a large opening when raised. The rear includes a flip-up glass window that makes loading and unloading small packages easy and convenient.
- The newly designed platform realizes optimal seating, providing occupants with an eye-position higher than sedan-based and lower than truck-based SUVs. The floor is relatively low to the ground, making it easy to step in or out. The seat cushions are mounted high enough to enable occupants to stretch their legs, maintaining a relaxed posture during long trips.
- The Tribute boasts excellent visibility for front and rear passengers, the spare tire is stowed under the floor, so it does not block the rear window, and the rear window is lower than conventional SUVs.

3. Design - Eye-catching exterior styling in cities and in countryside
- The exterior design reflects the Mazda design theme of "contrast in harmony." With its character lines on the hood and compelling flare front and rear fenders, the Tribute stands out in cities and in the countryside.
- The interior is designed to provide sedan-like comfort, while offering excellent functionality and convenience.

4. Easy-to-handle, sedan-like comfort and advanced technology
- Tribute has many storage bins and pockets, including the overhead console and the passenger-side seat under-tray.
- An automatic climate control system is standard equipment for all models. The climate control panel features three easy-to-operate rotary knobs.
- Mazda's original new-concept audio system is upgradeable. Starting with a standard base unit that contains an electronic AM/FM tuner, the user can add components or replace an old unit with a new module in the base unit. An optional CD player or CD changer goes into the upper bay, and an MD player or audio cassette deck goes into the lower bay.
- A CD-ROM car navigation system compatible with the Mazda Telematics Center is available as an option on the GL-X model and the LX model with the G package. By becoming a member of Mazda Telematics and installing a special adapter as a dealer option, the user can enjoy a wide array of Mazda Telematics Center services for no annual fee.* Additionally, the car navigation system is compatible with NTT's i-mode service, which also offers a wide range of online services.**
* Optional adapter unit (including free-hand device) and a mobile phone are required to connect to the Mazda Telematics Center using a compatible car navigation system. Cdma-One and PHS mobile phones are not compatible. Customers are responsible for the connection charges for the phone company and the Internet provider.
** "i-mode" is a registered trademark of NTT DoCoMo, Inc. Mazda Telematics has no connection with NTT DoCoMo Inc.
- To use the "i-mode" services, contracts for "Packet-data transmission" and "i-mode service" are required plus a mobile phone (800MHz) contract.
- To use "i-mode" service on Mazda Telematics car navigation, an adapter unit (combined with a hands-free system) and a car navigation-compatible "i-mode" mobile phone are required.

5. World-class safety
- The Tribute boasts superb passive-safety features, based on Mazda's new standards which are even more stringent than government's standards throughout the world.
- Mazda's extensive collision tests for the Tribute include: fully-wrapped front at 56 km/h, 40% offset front at 64 km/h, side at 55 km/h, oblique and pole at 50 km/h, rear at 55 km/h, etc. Especially, the rear half of the vehicle went through more strict 80 km/h vehicle-to-vehicle collision tests including fully-wrapped rear, 50% offset rear and rear-side. The safety of the Tribute has been achieved though such a variety of tests.
- The Tribute employs the "Mazda Advanced Impact-Energy Distribution and Absorption System" for a high degree of stability and superior safety. This is a post-concept of vehicle body structure to control the energy of impact in the event of a collision.
- Pretensioners and load limiters are standard equipment for the front seatbelts of all models. Winding up slack on the belt more quickly than ever, this pretensioner mechanism is applied to the buckle compartment for the first time in Mazda.
- Front Supplemental Restraint System (SRS) airbags for a driver and a passenger are standard equipment for all models. Mazda's unique SRS side airbags with head protection are optional.
- The ISO-FIX child seat anchors of the rear seats make it easy for the user to install a child seat. The top tether anchors to secure a child seat also can be found in the header portions of the rear seats.

6. Environmentally friendly-3.0-liter V-6 engine model earned an "excellent" rating and 2.0-liter four-cylinder engine model earned a "good" rating in terms of low exhaust emissions
- New catalysts on the 3.0-liter V-6 engine model significantly reduce the exhaust emissions of HC and NOx. Thanks to new catalysts, two installed beneath the exhaust manifolds and one under the floor, the 3.0-liter V-6 model meets the government's requirement for a 50% reduction in 2000, earning an "excellent" rating for low exhaust emissions. The 2.0-liter four-cylinder model meets the government's requirement for a 25% reduction in 2000, earning a "good" rating for the low exhaust emissions.

new Mazda Tribute
-Manufacturer's suggested retail prices (Not including sales tax) (Unit: 1,000 yen)
Engine Drive System Model MSRP
2.0-liter four-cylinder 2WD LX 1,798
4WD 1,998
3.0-liter V-6 2,248
GL-X 2,548

Notes:
- All models are equipped with cold-weather specifications.
- G package (LX's manufacturer's optional setting): add 163,000 yen. G package includes aluminum wheels, electrically controlled color door mirror, dark tinted glass, keyless entry, and SRS side airbag with head protection.

Sunday, October 29, 2000

Tribute - new class of SUV

Mazda Motor Corporation will start selling the all-new Tribute, a new class of SUV. It is more powerful-and more functional-than a compact sport utility, and it is more maneuverable and more efficient than an intermediate SUV.

Mazda Tribute 4WD 3.0-liter V-6 GL-X
The Tribute SUV features eye-catching styling, a spacious interior and exceptional handling that provides excellent onroad maneuverability, while negotiating bad roads and unpaved terrain.

"Maneuverability in the city is a shortcoming of many SUVs," says Mazda President Mark Fields, "but Tribute's exceptional steering and handling-coupled with its 'command driving position' and superior visibility-will give it an edge over many competitors."

Reflecting Mazda's Dynamic DNA, the Tribute provides great driving pleasure in an SUV with a sports car attitude, epitomizing Mazda's "stylish," "Insightful" and "spirited" brand personality.

SUV with a sports car attitude
Tribute boasts high body rigidity, a newly developed and carefully tuned suspension and a powerful 3.0-liter V-6 engine, resulting in an SUV with outstanding onroad handling performance. Additionally, the Rotary Blade Coupling (RBC) four-wheel-drive system with electromagnetic lock-up mechanism and a relatively high ground clearance level allows the driver to steer the vehicle with ease on bad roads and unpaved terrain.

Spacious interior and cargo space, comfortable seating, excellent visibility and easy ingress/egress
The Tribute is not an outgrowth of an existing sedan or truck model. It is a unique SUV that employs a newly developed SUV platform to optimize all the important elements.
Eye-catching styling
The Tribute combines refined lines, typical to sedans, with the rugged look that you expect in SUVs.
World-class safety
Tribute employs a highly-stable safety body structure, the "Mazda Advanced Impact-Energy Distribution and Absorption System." Isofix-compatible child seat anchors and top tether anchors are standard equipment.

Environmentally friendly
The 3.0-liter V-6 engine model has earned the government's "excellent" rating and the 2.0-liter four-cylinder engine model has earned its "good" rating in terms of low exhaust emissions.

Excellent value
With all these features, the Tribute is priced competitively. The manufacturer's suggested retail price for the LX model equipped with the 3.0-liter V-6 engine and four-wheel-drive transmission is 2,248,000 yen; and the MSRP for the 2.0-liter four-cylinder LX model is 1,798,000 yen.

The target monthly sales figure is 1,500 units in Japan.

* In keeping with the definition of the word "tribute"-an item offered to express thanks or a compliment-the Tribute name reflects Mazda's desire to offer customers the fruits of the company's creativity and technical prowess and to help them enjoy an active lifestyle.

Friday, October 27, 2000

New micromini Laputa S, XG

Mazda Motor Corporation has begun selling the new micromini "Laputa," vehicle, which features design enhancements both in the interior and exterior, such as the redesigned front headlamps and new seat cloth options, at Mazda Autozam dealerships throughout Japan.

Mazda Laputa S, XG
As a compact car, the Laputa is perfect for day-to-day use. It is easy to park and to maneuver in traffic, convenient in town and reliable in the countryside, and provides a smooth and comfortable ride.

In order to represent Mazda's brand personality, all models of the new Laputa boast a new front exterior design, Mazda's distinctive family appearance which includes the brand symbol and a five-point grille. With a new five-door body configuration, the S and SF models feature aerodynamic exterior parts to enhance the sporty and dashing image, while the XG and XE models deliver a cheerful and intimate image. Additionally, the two-wheel-drive XE model features a new all-aluminum DOHC VVT engine with excellent fuel economy.

The monthly sales target in Japan is 500 units.

Primary features of the New Laputa
Changes to all models
- Mazda's distinctive family appearance, the brand symbol and a five-point grille
- Redesigned large multi-reflector headlamps

Cheerful, intimate XG and XE
- Newly designed front bumper that matches the new grille
- Air scoop on the hood available on the turbo-engine models (except for the two-wheel-drive XE model)
- 14-inch tires (165/70R14) and fully-covered wheel caps (the two-wheel-drive XE model is equipped with13-inch tires and fully-covered wheel caps)
- Quality and chic interior color patterns combined with the blue color of the large speed meter
- Passenger-side under-seat tray, CD player, and electrically retractable side mirrors, which match the outer panel color, with remote control (XG model)
- All-aluminum DOHC VVT engine with excellent fuel economy (two-wheel-drive XE model). The fuel economy rate is 22.5 km/liter in the 10·15 mode for the five-speed manual transmission model
- Outer panel colors including Silky Silver Metallic, Bluish Black Pearl and Misty Green Metallic (new)

Sporty, dashing S and SF
- Custom-lowered suspension which results in a minimum ground clearance of 15 mm, lower than the XG and XE models, to give a sporty look
- New designed bumper to add a sporty air to the front exterior
- Multi-reflector halogen fog lamps
- Front, rear, and side under-spoilers and a roof-end spoiler with a built-in brake lamp
- 15-inch tires (165/60R15) and customized aluminum wheels
- Black-based interior color patterns combined with the silver color of the sporty instrument panel meters
- Dark tinted glasses for the rear side door windows, rear quarter windows and back door window and a genuine leather-wrapped steering wheel (S model)
- Outer panel colors including Pearl White, Silky Silver Metallic, Bluish Black Pearl and Cool Beige Metallic (new)
Manufacturer's suggested retail prices (not including sales tax) (Unit: 1,000 yen)
Number
of doors
Drive system Engine Model Transmission Nationwide price
5 2WD DOHC VVT XE 5MT 898
4AT 973
SOHC Turbo XG 5MT 993
4AT 1,068
SF 4AT 1,198
DOHC Turbo S 4AT 1,278
4WD SOHC Turbo XE 4AT 1,110
XG 5MT 1,100
4AT 1,175
SF 4AT 1,305
DOHC Turbo S 4AT 1,385

Notes:
- Add 20,000 yen for the Pearl White outer panel color.
- All models are wintry-weather equipped.

Wednesday, October 25, 2000

Titan Dash DX

Titan Dash Product Overview

Mazda Titan Dash DX 2000
Titan Dash DX, 2000 Gasoline,1.5-ton Load Capacity, Wide-low, Standard Cabin, Long Bed.

1.Cube-shaped Large cabin: Stylish exterior appearance
- Titan Dash employs a cube-shaped cabin compartment, the same as the latest Titan series. This unique cabin configuration reflects the efforts of Mazda engineers to deliver maximum cabin space within the 1.5-ton cargo-hauling capacity truck class. The cabin has the most spacious headroom in its class.
- The front portion of the stylish exterior features the distinctive Mazda brand symbol and five-point grille. The multi-reflector headlights with built-in fog lamps and large plastic bumpers enhance the truck's appearance.
- The instrument panel with a flat top offers a feeling of more space inside.

2. Comfortable cabin environment: Easy access, ample storage space and more equipment for comfortable ride and convenience
- The large side doors provide a wide opening and make ingress or egress easier. Additionally, accessories, such as large assist grips installed on the front pillars, large lattice-style side steps, and hand steps on the wheel arches are installed for the same purpose.
- The seats include flat cushions for easy access. The seat backs and cushions are made of highly elastic urethane to absorb road vibration for a comfortable ride.
- To realize an optimal position of the steering wheel, the vertical tilt and horizontal telescoping adjusters are installed. Additionally, the sliding range of the driver's seat has been extended for easy driving posture.
- The switches on the instrument panel are large and easy to use and enables the driver to keep one's eyes on the road.
- There is plenty of storage space in the cabin. In the center of the instrument panel are two cup holders and a storage compartment, wide enough to hold A4-size documents. The back of the passenger seat (except for the double-cab model) and center seat, respectively, include a tray that the driver can use when folding the seats forward. Behind the seats is another storage bin large enough to accommodate a 1.5-liter plastic bottle or a regular tissue box. On the back panel is a coat hook.
- Additional equipment includes an easy-to-use air conditioner, a driver's side footrest and an electrically controlled outer mirror on the passenger's side to enhance ride comfort.

3. Wide range of model choices: A two-wheel-drive or four-wheel-drive model and a standard or double-cab model and three types of cargo boxes
- Three types of cargo box interior are available: all wood, combination of wood (floor) and steel (gate) and all steel. The all wood cargo box is 3,120 mm long, 1,620 mm wide, and 380 mm high, available to the two-wheel-drive and four-wheel-drive long-body models and the two-wheel-drive double-cab long-body model.
- The cargo box is equipped with retractable load rests including stoppers and deck steps to make access to the cargo easier. The outer surface of the gate has a neat flat appearance and easy to paint or place lettering, drawing or seals.
- The double-cab model features a roomy rear compartment. Since there is plenty of space in the rear, passengers can sit comfortably even during long trips. This rear compartment includes plenty of legroom and large assist grips and side steps to make access easier. Additionally, the rear seat cushion folds to create a 670 mm-long storage space behind the front seats. A 2.0-liter gasoline engine is available on the two-wheel-drive models and a 2.5-liter diesel engine is available on both two-wheel-drive and four-wheel-drive models.
- A wide variety of drivetrain and engine combinations are available out of a gasoline engine, an LPG engine an electronically controlled four-speed automatic transmission with OD switch, etc.

4. High level of safety: Large field of view and enhanced safety equipment
- A large windshield and oversized side safety windows provide a large field of view for front and sides. All models are equipped with dual curved side mirrors for an expanded view of the rear of the vehicle.
- Windshield wipers with built-in washer nozzles are standard equipment for all models. Additionally, water-resistant side mirrors and side door windows for improved visibility on rainy days are available.
- The front doors of all models are fitted with side impact beams as standard equipment to increase body rigidity in case of collision.
- All models feature impact-absorbing steering and shift columns to lessen physical impact on the driver's chest and abdomen in the event of frontal collision.
- A driver-side SRS* airbag system is standard equipment for the two-wheel-drive standard cabin Custom models and is optional for the Deluxe model. A passenger-side SRS airbag system is available as an option on the Custom model.
* SRS: Supplemental Restraint System

5. Reliable driving performance: variety of engines and excellent handling stability
- The powerful 2.0-liter gasoline engine (FE-E) shows excellent responsiveness in the normal driving rpm and the 2.5-liter diesel engine (WL) offers both power and economy, and the eco-friendly LPG engine (FE-C) is available.
Displacement 2.0-liter/gasoline 2.5-liter/diesel 2.0-liter/LPG
Max. Output [kW (PS)/r.p.m.] 74(100)/5,000 65(88)/4,000 59(80)/5,000
Max. Torque [Nm (kg-m)/r.p.m.] 155(15.8)/2,500 169(17.2)/1,700 147(15.0)/2,500

- Front wishbone suspension and rear leaf-spring suspension provide excellent handling stability and ride comfort.
- A minimum turning ratio of 4.6 meters shows its excellent maneuverability in traffic and parking lots.(Two-wheel-drive standard body model)
- The four-wheel-drive model employs a changeable driving system between two-wheel-drive and four-wheel-drive for driving versatility.

Manufacturer's suggested retail prices (not including sales tax)
(Unit: thousand yen)
Cabin Drive Engine Bed Load
Capa-
city
Type Trans-
mission
Tokyo
Hiro-
shima
Osaka Nagoya Sapporo Sendai Yama-
guchi
Fuku-
oka
Standard 2WD 2000
Gasoline
Standard 1.35-ton Single-
wide-low
5MT 1,498 1,508 1,503 1,573 1,524 1,513 1,538
Long 1.5-ton Wide-low 5MT 1,638 1,648 1,643 1,713 1,664 1,653 1,678
Long 1.5-ton Wide-low 4EC-AT 1,753 1,763 1,758 1,828 1,779 1,768 1,793
2000
LPG
Long 1.5-ton Wide-low 5MT 1,907 1,917 1,912 1,982 1,933 1,922 1,947
2500
Diesel
Long 1.35-ton Wide-low 5MT 1,721 1,731 1,726 1,814 1,765 1,736 1,761
Long 1.5-ton Wide-low 5MT 1,794 1,804 1,799 1,887 1,838 1,809 1,834
4WD 2500
Diesel
Long 1.5-ton Wide-low 5MT 2,148 2,158 2,153 2,218 2,169 2,163 2,188
Double 2WD 2000
Gasoline
Standard 1.0-ton wide-low 5MT 1,736 1,746 1,741 1,811 1,762 1,751 1,776
2500
Diesel
Long 1.25-ton Wide-low 5MT 1,976 1,986 1,981 2,069 2,020 1,991 2,016
4WD 2500
Diesel
Long 1.15-ton Wide-low 5MT 2,360 2,370 2,365 2,430 2,381 2,375 2,400

*Note: The wintry-weather-equipped two-wheel-drive models are 5,000 yen more expensive for the gasoline engine and 23,000 yen more expensive for the diesel engine.
All units sold in Sapporo and Sendai are wintry-weather-equipped.
All four-wheel-drive models are wintry-weather-equipped.

Titan Dash compact Truck

Mazda Motor Corporation has started selling the Titan Dash, a 1.5-ton compact truck* at all Mazda and selected Mazda Anfini dealerships throughout Japan.

Mazda Titan Dash compact Truck
The Titan Dash boasts a spacious and comfortable cabin, the same cabin as the one-class higher Titan model. This large cabin provides easy access and excellent usability. With the 1.0- to 1.5-ton cargo-hauling capacity and a high level of safety, Titan Dash offers customers "superior functionality."

Primary features of Titan Dash are:
1. Cube-shaped large cabin: Stylish exterior appearance
2. Comfortable cabin environment: Easy access, ample storage space and more equipment for comfortable ride and convenience
3. Wide range of model choices: Available as a two-wheel-drive or four-wheel-drive model, a standard or double-cab model and three types of cargo boxes
4. High level of safety: Large field of view and enhanced safety equipment
5. Reliable driving performance: Variety of engines and excellent handling stability

The monthly sales target in Japan is 500 units.

Originally, the Titan series was highly acclaimed for "excellent basic functionality" and "toughness (stable body structure and large cargo capacity)." The latest Titan model, released in June of this year, provides even better value for customers, becoming "your best business partner." The release of the Titan Dash gives the entire series more depth and emphasizes Mazda's commitment to the commercial vehicle market .

* Titan Dash falls in the class with 1.0-1.5 cargo-hauling capacity.

Wednesday, October 18, 2000

New Familia S-Wagon Sport20

New Familia S-Wagon Sport20
1.Sportier and sharper front design and four interior design options
Familiar offers sportier and sharper look consistent with Mazda's "contrast in harmony" design theme.
- An emphasized five-point grill and larger brand symbol deliver a more distinctive Mazda family appearance.
- The front of the S-Wagon and Sedan employ a sporty bumper with a three-dimensional appearance and newly designed multi-reflector headlamps. The new front fenders and hood also convey a sportier look.
- S-Wagon Sport 20 employs multi-reflector headlamps in which four types of lamps are incorporated and large aerodynamic bumper and a sporty grill for a spirited appearance.
- Four interior design options are available:
"Aggressive" (S-Wagon Sport 20): Titanium and black two-toned interior and a Nardi genuine leather-wrapped steering wheel
"Sporty" (S-Wagon RS and Sedan RS): Titanium center panel and white meters in the black-based interior
"Casual" (S-Wagon S-f/S-4 and Sedan JS/ES): Black and gray two-toned interior
"Elegant" (Sedan LS): Beige and brown two-toned interior
2.Driving pleasure: oneness between car and driver
With improvements to the body structure, suspension and steering mechanism, the new Familia features excellent handling stability and comfortable ride: thus, increasing driving pleasure.
Other enhancements:
- Using a strengthened center pillar filled with resin foam plastic, the new Familia boasts a more stable body structure without increasing its overall weight.
- By reinforcing the front and rear connected parts of the suspension and revising stabilizers and dampers, the Familia gains improved steering response and corner-handling stability, as well as composed and confident ride.
- The steering wheel becomes lighter to rotate by 10% in the new Familia than in the previous model. By reducing friction on the gears of the power-assisted steering and enhancing stability in the connected areas of the steering shaft, the driver can gain accurate and crisp handling response during sport driving.
- Revised seat configurations to enhance vibration-absorption and improve ride comfort.
- Added disc brakes and enlarged master cylinders in rear to enhance the braking performance of the S-Wagon RS with the S-Package model and the Sedan RS model.
- S-Wagon RS and Sedan RS employ the sporty 1500 DOHC engine with the Sequential Valve Timing (S-VT) mechanism, which optimizes intake valve timings for sporty performance, and the "Activematic" automatic transmission with the manual shifting mode that provides fun to drive with a sport attitude.
3.Improved safety
Active Safety
- Along with the existing four-wheel-ABS and EBD (Electronic Brake force Distribution) system, Mazda engineers added a brake assist mechanism to all Familia models as standard equipment. This mechanism increases the braking force even with lightly pressing on the brake pedal and supplements it when the brakes are applied suddenly.
- Dynamic Stability Control (DSC) helps maintain handling stability if the vehicle starts to skid to the side during cornering on slippery roads. DSC is available to the S-Wagon Sport 20 (FF) model as optional equipment.
Passive Safety
- The lock-up mechanism for an ISO-FIX child seat is standard equipment for all models. This reduces risks of injury caused by incorrect installation. Also standard for all models is a top tether to fix the upper part of the seat to prevent the child seat from tumbling forward in the event of collision.
- For the first time, the ISO-FIX top-tether-built-in child seat that incorporates an L-shape pivot link mechanism will be available as an dealer option in Janurary 2001. This new type of seat prevents the head of the child from moving forward excessively in the event of front collision.
- In addition to the existing load limiter, a pretensioner mechanism is incorporated in the seatbelt.
4.Environmentally-friendly features
- The 1500 DOHC engine for the S-Wagon S-f model and the Sedan LS model has earned an "excellent" in terms of low exhaust emissions (Authorized by the Ministry of Transport: E-LEV/50% reduction level of 2000 emission control), reducing the exhaust emissions of HC, Nox and CO.
- Anticorrosive steel plates, which met the requirements of the applicable 2003 European regulations, are adopted.
* The automobile acquisition tax will be deducted under the preferred tax system for low-pollution vehicles.
5.Car navigation system compatible to "Mazda Telematics"
- A CD-ROM car navigation system, available as an option, enables users to access the "Mazda Telematics" services through the Internet and i-mode. A VICS-FM multiplexer and DGPS are standard equipment.
6.Improved usability and amenity for equipment
- A new-concept audio system is easily upgradeable.
- A new console includes two cup holders with lids.
- A fully automatic air conditioner system with aldehyde air filters is standard equipment for certain models: otherwise, optional.
- Fully-reclinable seats are available to the FF S-Wagon model.

Manufacturer's suggested retail prices(not including sales tax).
S-Wagon (Unit: thousands yen)
Drive Grade Engine Transmission Tokyo/Nagoya/
Osaka/Hiroshima/
Yamaguchi
Sapporo Sendai/
Fukuoka
FF S-f 1500 DOHC 5MT 1,373 1,423 1,393
4EC-AT 1,448 1,498 1,468
RS 1500 DOHC
(S-VT)
5MT 1,473 1,523 1,493
Activematic 1,558 1,608 1,578
Sport20 2000 DOHC Activematic 1,978 2,028 1,998
4WD S-4 1500 DOHC 5MT 1,603 1,653 1,623
4EC-AT 1,678 1,728 1,698
Sport20 2000 DOHC 5MT 2,103 2,153 2,123
4EC-AT 2,178 2,228 2,198
Sedan
Drive Grade Engine Transmission Tokyo/Nagoya/
Osaka/
Hiroshima
Sapporo Sendai/
Fukuoka
Yamaguchi
FF ES 1300 SOHC 5MT 1,013 1,063 1,033 1,023
4EC-AT 1,088 1,138 1,108 1,098
JS 5MT 1,223 1,273 1,243 1,233
4EC-AT 1,298 1,348 1,318 1,308
LS 1500 DOHC 5MT 1,323 1,373 1,343 1,333
4EC-AT 1,398 1,448 1,418 1,408
RS 1500 DOHC
(S-VT)
Activematic 1,598 1,648 1,618 1,608
4WD LS 1500 DOHC 5MT 1,593 1,643 1,613 1,603
4EC-AT 1,668 1,718 1,688 1,678

Familia S-Wagon, Sedan

The new Mazda Familia S-Wagon and Sedan, featuring sportier and sharper front exterior design, enhanced handling performance and ride comfort, are now available at Mazda and Mazda Anfini and Mazda Autozam dealerships throughout Japan.

Mazda Familia S-Wagon, Sedan
Familia also offers improved safety and environment features. With all these enhancements, the new Familia embodies Mazda's brand personality, "stylish," "insightful," and "spirited." Its monthly sales target figure in Japan is 2,500 units.

Primary features of the new Familia are the following:
1. Sportier and sharper front design and four interior design options (depending on the grade)
2. Excellent handling stability and ride comfort that have been attained by a more stable body structure and revised suspension
3. ISO-FIX child seat* lock-up mechanism with a top tether as standard equipment
4. Environment-friendly model: the 1.5-liter engine S-f and LS (FF) models have earned an "excellent" rating in terms of low exhaust emissions (E-LEV)
5. Optional Mazda Telematics car navigation system** which can access the Internet and i-mode*** services
6. Enhanced center console and a new-concept audio system

The Familia has received a warm reception from customers in more than 120 countries. Since introduced to the Japanese market in 1963, the Familia has been Mazda's pillar model; its cumulative domestic production volume surpassed 10 million in 1995.
* ISO-FIX is a universal fixing method for a child seat, which meets the requirements stipulated by ISO (International Organization for Standardization).
** "i-mode" is a registered trademark of NTT DoCoMo, Inc.
- This product has no relation to NTT DoCoMo, Inc.
- To access the "i-mode" services, the user needs to contract for "Packet-data transmission" and "i-mode service," along with the mobile phone (800MHz) contract.
- To use "i-mode" services on the Mazda Telematics car navigation system, an adapter unit (combined with a hands-free system) and a car navigation-compatible "i-mode" mobile phone are required.
*** To access Mazda Telematics Center using the compatible car navigation system, the dealer-optional adapter unit (equipped with hands-free system) and digital mobile phone (neither cdma-One nor PHS is compatible with the services) are required. The charge for the telephone calls and provider fee should be paid by the customer.

RX-7 Type RZ features

The limited edition Type RZ is based on the top-performance version of the RX-7, the Type RS, and is equipped with a number of sporty custom accessories.

Mazda RX-7 Type RZ
It is approximately 10 kg lighter than the Type RS, resulting in a power-weight ratio of 6.17 kg/kW (4.54 kg/PS).

Mazda RX-7 RZ model
Features include the following:
  • Red custom full-bucket seats manufactured by Recaro
  • Custom "gun metallic" colored aluminum wheels manufactured by BBS
  • Custom dampers manufactured by Bilstein
  • Custom red stitched steering wheel manufactured by Nardi
  • Custom red stitched leather shift knob, stick shift boot, and parking brake lever boot
  • Driver's side kneepad
  • Passenger side aluminum footrest board
  • Rear storage box
  • Custom body color: snow white pearl mica

Main Product Enhancements
Improved Braking Performance
- The ABS control unit for all four wheels has been upgraded from the conventional 8 to 16 bits and equipped with an EBD (electrically controlled braking distribution) system. This results in shorter stopping distances when the brakes are applied suddenly and enhanced vehicle stability.
Enhanced Ride and Maneuverability
- The damping force of the suspension dampers has been changed (Type RB and Type RS) and a check value has been added to the power steering system for improved handling.
Improved Safety
- The conventional side impact bars have been reinforced with the addition of lower side impact bars positioned in the bottom portion of the doors. Also, manual transmission models have been equipped with a clutch interlock mechanism that prevents the engine from starting unless the clutch is depressed.
Sportier Interior
- The gauges on the instrument panel feature white text and metal plated frame rings. In addition, the gauges, climate control system, and audio system panel have red illumination for a more sporty look.
- The center portion of the seats is covered with a knit rubber fabric for a snugger fit and a sporty feel. (Type RB S-package, Type RB automatic transmission model, Type RS)
New Concept in Audio Systems
- With Mazda's new concept in audio systems, a variety of module type audio kits are available, making it simple to add additional functions, such as a CD or MD player, or replace an existing function with a new one. The system is exclusive to Mazda and is designed to be expandable, so it will be ready for the next generation in media when it arrives.
New Body Color Options
- The following body colors are available: innocent blue mica, vintage red, pure white (new), brilliant black, sunlight silver metallic (new).

Pricing of New RX-7 and Limited Edition RX-7 Type RZ
(Unit: 1,000 yen)
Model Engine Max. output Transmission Price
Type RB 13B-REW
(sequential twin-turbo rotary engine)
195kW[265PS] 5MT 2,948
188kW[255PS] 4EC-AT 3,148
Type RB S-package 195kW[265PS] 5MT 3,158
Type R 206kW[280PS] 5MT 3,548
Type RS 5MT 3,848
Type RZ (limited edition) 5MT 3,998

RX-7 RZ Limited Edition

Mazda Motor Corporation announces the release of the RX-7 Type RZ, a performance-enhanced limited edition version of the RX-7, Mazda's rotary engine-powered sports car, as well as enhancements to the other models in the RX-7 lineup. The new RX-7 models, including the limited edition Type RZ, go on sale today at Mazda Anfini dealerships throughout Japan.

Mazda RX-7 RZ Limited Edition
The limited edition RX-7 Type RZ is equipped with red custom full-bucket seats manufactured by Recaro, a custom suspension system manufactured by Bilstein, and custom aluminum wheels manufactured by BBS. These and other enhancements reduce the overall weight of the Type RZ by approximately 10kg, improving handling and performance. The Type RZ has a custom body color-snow white pearl mica. Only 175 units of this limited edition model will be sold.

The improvements to the new RX-7 lineup, in general, include modifications to the brake and suspension systems to enhance driving performance and handling stability. The interior features an instrument panel with white meters, metal plated frame rings, and red illumination for a more sporty look. The reinforced side impact bars and ABS equipped with an EBD (electrically-controlled braking distribution) system for all four wheels enhance safety.

The new RX-7 expresses Mazda's stylish, insightful and spirited brand personality. Its distinctiveness is the result of a design process emphasizing three key ideas: distinctive design, exceptional functionality, and responsive handling and performance. By exploiting the strengths of the lightweight, compact, and high-output rotary engine, RX-7 achieves an exceptional level of "responsive handling and performance." The RX-7 is the sports car that best symbolizes Mazda.

The monthly sales target is 300 units.
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